Cold calls, booked meetings, real numbers.
Everything here came from cold outbound. No warm intros, no inbound leads, no existing relationship with the buyer.
On the call volume figure: that's five years of full-time dialing at a logged average of roughly 155 calls a day. Between 20,000 and 30,000 of those became a live conversation, which is the 10 to 15% connect rate we work to.
Two campaigns, broken down.
- The problem
- High-value, long-cycle deals. The kind nobody approves off the back of a cold email, so email-led outbound produced nothing.
- Targets
- Technical and operational decision makers inside mid to large organisations.
- Channel
- Phone first, fully cold, with follow-up cadence on no-answers.
- What we did
- Researched the segment, built and scored the list, wrote a cold opener aimed at a technical buyer, worked it at volume and booked straight onto the calendar with written handover notes.
- Result
- 15 qualified meetings booked in 28 days. Our best run to date.
- The problem
- Buyers who don't answer unknown numbers, don't read cold email, and sit behind a gatekeeper.
- Targets
- Senior decision makers, no prior relationship, no warm intro available.
- Channel
- Cold phone, multi-touch, with a defined route past the gatekeeper.
- What we did
- Qualified past reception, confirmed there was a real reason to talk before asking for time, and booked only the ones that cleared the bar.
- Result
- 16 meetings in 31 days, all cold.
Outbound is a volume game with a skill multiplier.
Both parts matter. High volume with a bad opener wastes a list. A great opener at twenty dials a day tells you nothing.
~155 dials a day
Our working daily average per campaign. Enough that a month of calling is a real test of the message, not an anecdote.
10 to 15% connect rate
Roughly 10 to 15 people out of every hundred dials actually pick up. That's the conversation an email sequence never gets.
15,600+ hours
Time our founder has spent on live calls, dialing and booking. The gatekeeper and the objection aren't new to us.
Don't take the numbers on faith.
Our founder is Top Rated on Upwork with a 100% Job Success Score, a record that can't be edited or curated. If you want to hear how a call actually sounds before committing to anything, ask on the call and we'll walk you through it.
Tell us what you sell and who you sell it to.
Thirty minutes. You'll leave the call with a straight read on whether outbound is your problem, and a number if it is.